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Maple Valley Insurance Couple Earn Distinguished Service Award

Issue Date: October 10, 2019

Al and Ellen Schuettpelz of Maple Valley Mutual Insurance Company, Lena, received a Distinguished Service Award at a recent Wisconsin Association of Mutual Insurance Companies (WAMIC) Annual Convention in Stevens Point. This Award recognizes the couple's 46 years of Distinguished Service to their Community, Maple Valley Mutual Insurance Company and the Mutual Insurance Industry.

The couple are very active in the community holding multiple leadership positions and volunteering their time. Ellen is a member of the Lena American Legion Auxiliary, former member and President of the Lena Woman's Club and a current and very active member of the Brown County Fair Association's Board of Directors. They were also active with the Lena Community Development Corporation (aka Lena Civic Club). In 1984, as President of the Lena Civic Club, Al initiated the idea of an annual event for the Lena area. With Ellen, they helped organize and serve on the Committee that established the Lena Dairyfest with the first Lena Dairyfest on Sept. 8, 1985.

He has also been an active member of the Lena American Legion Post 342 for many years, a member of the Lena Lions Club since 1974, and served as secretary for a few years, also vice president and finally as president from 1982 to 1983.

He began his insurance career on Nov. 13, 1973 as an Administrative Assistant with Maple Valley Mutual and in January, 1975, he became a Director, Secretary/Treasurer and General Manager of the Company, then became President and General Manager in 1989 and President and CEO in 2012. After serving in this capacity for nearly 44 years, Mr. Schuettpelz ended his General Management of the Company on Sept. 1, 2018.

Ellen began her employment with Maple Valley Mutual in 1976 as a Farm and Personal Lines Underwritery. She continued in the capacity until her decision to retire in 2004. During her time she attended many National Association of Mutual Insurance Companies (NAMIC) and WAMIC activities to learn more about the industry and help promote the Company.

Changing the Company to a Nonassessable Regional Insurance Carrier, becoming one of the first smaller mutual's to receive an A. M. Best Rating of A (EXCELLENT), merging Kossuth Mutual into the Company and the expansion into Commercial Lines were some of the notable accomplishments when Al and Ellen were at the Company.

Al also served 9 years on WAMIC's Board of Directors and was President from 2002 to 2003. The theme he used during his Presidency was "Modernization, The Mutual Way". From 1986 to 1989, he was president of Town Mutual Services (TMS), during which time, TMS became a rate and form advisory for Wisconsin. He was also elected a Director of Guilderland Mutual Reinsurance Company, Delmar, Ny in 1982 and served 18 years on the Board of Directors. As Board Chairman, he was an active participant during the Company's demutualization and change to a stock corporation under National Grange Mutual's Main Street America Group.

Al also had the privilege of serving on NAMIC's Merit Society Board of Directors (Professional Association) for six years serving as president from 2002 to 2003. For 18 years, he was on NAMIC's Advisory Council representing the interests of the Wisconsin Insurance Alliance. He has been honored with the NAMIC Merit Award in 1994, the NAMIC Service Award in 2003 and as WAMIC's Person of the Year in 2008 and earned his CIC Designation from the Professional Insurance Agents of Wisconsin in 2001.

The couple reside in the Town of Ledgeview near East De Pere.

Individuals from left are Patrick Laws, President WAMIC, Ellen Schuettpelz, Al Schuettpelz, Lois Wiedenhoeft, Chairman WAMIC.


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