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022719frontrouse.jpg

New Owners-Effective Thursday, Feb. 27 Mike and Kam Dama will become the new owners of Rouse Heating and Cooling in Coleman. Doug and Nancy Schuett have owned and operated the heating and cooling business since 1995. Doug and his staff will remain with the Dama team and promised a seamless transition for their customers. Pictured left to right; Kam Dama, Mike Dama, Doug Schuett and Nancy Schuett.

Dama Is New Owner Of Rouse Heating & Cooling In Coleman

Issue Date: February 28, 2019

Mike and Kam Dama, owners of Dama's Heating and Plumbing in Crivitz, have purchased Rouse Heating and Cooling in Coleman from from Doug and Nancy Schuett. The sale becomes effective on Thursday, Feb. 28. The Damas plan to continue serving the public from both locations, as well as from their heating and plumbing facility in Lakewood.

Schuett said ironically, the sale date comes exactly on the 24th anniversary of the day in 1995 that he and his wife, Nancy, purchased the Rouse Heating and Cooling business from John Dory of Crivitz.

Schuett said he and Nancy expanded their business over the years, and he currently has two technicians working with him. He assured his customers he will not be leaving Coleman. He and his two technicians will continue working from their current facility at 704 Business 141 N in Coleman, but will now be employed by Dama.

Schuett expressed thanks to all the people who have been his customers over the years, and assured them that this will be a seamless transition, with no drop-off in services. He said in fact, they will now be able to offer more services, since Dama offers plumbing, septic systems, well pumps and water softener services and equipment in addition to heating and cooling services and equipment.

Dama agreed the transition will be seamless, and service will remain excellent. He declared the Dama and Rouse business theme is: "Coming together to serve you better."

He personally has over 30 years experience in plumbing, heating and cooling, starting as a very young man with the business at 716 Main Ave. in Crivitz that was founded by his great-grandfather, Joseph Dama, in 1906.

He and Kam bought that business from his parents, Ken and Judy Dama, in 1997. Dama Plumbing and Heating evolved and grew over the years. In September of 2015 they opened a new location at 17187 Twin Pines Road in Lakewood. Since then, their factory-trained service technicians have worked from both locations to provide customers with prompt and reliable 24 hour/ 365 day emergency services in all of Marinette and Oconto counties and a portion of Forest County. With the Rouse acquisition their service can efficiently spread even farther and customers will have easy access to all three locations.

He said all three Dama facilities will carry both Lennox and Carrier equipment, which he described as the premium names in heating and cooling. He currently has 20 trained technicians, and with the addition of Schuett and his two employees there will be 23 trained people ready to serve customers whenever they are needed.

The Dama business in Crivitz began when Joseph and Agnes Dama moved their family to the Crivitz area from Chicago in 1903. They purchased Levi Hale's General Store on Main Street in 1906 and it has been a family operation ever since.

Mike's parents, Ken and Judy Dama, purchased the business from Ken's mom and dad, Art and Polly Dama, in 1964.

The business has evolved over the years. Four generations later, still at the same location, but now with two additional locations added, it remains a strong family business that continues to grow.

Mike Dama said the one constant for the Dama family business throughout its 113 years of existence has been the selling of plumbing and heating supplies. Even before there was indoor plumbing, Joseph Dama sold water pumps and wood stoves. An old sign from the original store that still hangs on the wall today advertises Deming Pumps and lists Dama's phone number as simply ŝ."

Today, Dama's major focus is on the servicing and installation of plumbing, heating, air conditioning, septics, and pumps for both new and existing construction. They service all major brands and boast same day service if so desired.

Mike Dama started working with his parents at the family business in 1984, when he was 14 years old. He continued working there through his years as a student at Crivitz High School, and while he attended St. Norbert College, where he graduated with a business degree in 1992.

After college he worked full time for four years, learning the plumbing and heating trade from his father. In 1994 Mike was licensed as a Journeyman Plumber, and in 1997 he achieved Master Plumber certification.

On Jan. 1, 1997, he and Kam bought the business and moved into the living quarters behind the store. The transition between generations was good and the business continued to grow.

When Mike and Kam became owners, there were two employees besides them. In 1997, they bought Bill Borkowski's Plumbing, Well, and Septic business in Coleman, and hired another helper. Today there are 20 employees, and addition of the Rouse team will bring that total to 23.

Mike is particularly proud of the Dama reputation for service. He is also proud of his staff and believes in providing them with opportunities to receive training and certifications. The majority of the staff recently received NATE certification. NATE stands for North American Technician Excellence and is a non-profit certification organization for heating, ventilation, air conditioning, and refrigeration. Dama Plumbing & Heating also won the 2011 Outstanding Achievement Award for Training Excellence from The Lennox Corporation, and in 2013 they won the Lennox Vision Tech Wars competition for the state of Wisconsin. He said the staff at Dama Plumbing & Heating trains constantly to stay up to date with new technology and to continue to provide high value service to their customers.

Dama said that there is a dwindling labor force in the service trades today. Nationwide there are 32,000 openings in the heating field. The average age of workers in jobs that are filled is 55. There are not enough young people training to replace them when they retire.

Dama is pleased that most of his employees are younger, and expressed confidence that they will be around for a long, long time to continue the century-old Dama tradition of providing, installing, and servicing affordable high value equipment for their customers.


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